电子商务经理

PORTWEST is a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of eCommerce Manager for the Portwest China. 波伟斯特是全球领先的安全服、工作服和个人防护用品制造商，现招聘波伟斯特中国电子商务经理候选人一职。Portwest is one of the fastest growing workwear companies in the world currently employing over 4500 staff worldwide, with customer service staff in over 130 countries. We design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities. Portwest是全球发展最快的工作服公司之一，目前在全球拥有4500名员工，客户服务人员遍布130多个国家。我们拥有完全自主的生产设备，设计，生产和销售市场领先的工作服，安全服和个人防护用品。The Role 角色The successful candidate will be commercially driven and will work closely with Portwest colleagues to create and manage the company's Chinese digital operations to improve customer experiences and to drive accelerated sales growth and profitability.成功的候选人将具有商业能力，并将与Portwest的同事紧密合作，创建和管理公司的中国线上数字运营业务，从而提高客户体验，加速销售增长和盈利能力。This role is an excellent opportunity for a motivated individual looking to take a position in a rapidly internationally expanding, Irish company.本职位对于希望在迅速国际扩张的爱尔兰公司谋求职位的员工，提供了一个绝佳的机会。Key responsibilities 主要职责Implement and develop the Portwest China digital strategy on a day to day basis日常实施和制定波伟斯特中国数字化运营战略Determine the appropriate digital selling platforms and work with internal colleagues and external partners to drive sales growth and customer engagement确定合适的网络数字销售平台，与内部同事和外部合作伙伴一起推动销售增长和客户参与Identify and evaluate innovative digital opportunities to increase the platform traffic and online content production识别和评估创新的数字营销机会，从而增加平台流量和在线销售产品量Monitor web analytics and internal data sources监控网站分析和内部数据资源Develop SEO/PPC Strategy/Social Media Content/Online Marketing Plans制定SEO搜索引擎优化/PPC点击付费策略/社交媒体内容/在线营销计划Challenge historic ways of doing things and ensure that our approach is fit for the China digital communications landscape挑战传统的做事方式，确保我们的方法适合中国数字营销沟通领域Measure and report on the performance of all eCommerce initiatives and assess against goals (Conversions, ROI and KPIs)积极主动衡量和报告所有电子商务活动的绩效，并根据目标(转化率、投资回报率ROI和关键业绩指标KPI)进行评估Monitor product distribution, customer reactions and ensure that the customer offer is tailored to fit the Chinese market监控产品分销，客户反馈并确保为客户量身定制的产品适合中国市场Brainstorm new and innovative eCommerce strategies头脑风暴制定最新的和创新的电子商务策略Maintain a current working knowledge on eCommerce platform developments, software and online data trends掌握当前电子商务平台发展、软件和在线数据趋势方面的工作知识Person Requirements 岗位要求Degree level in digital technologies / online marketing or a related field数字技术/在线营销或相关领域的学位5 years’ proven work experience in related role5年以上相关岗位工作经验Commercial level spoken English商务英语口语流利Ecommerce and digital reselling and marketing experience电子商务，网络销售和市场营销经验Understanding of B2C and B2B selling platforms, web design and web analytic software了解B2C和B2B销售平台，网站设计和网站数据分析Strong analytical skills and data-driven thinking较强的分析能力和数据驱动思维Advanced communication and interpersonal skills in Chinese language良好的中文沟通及人际交往能力

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